Ledger & San Antonio Spurs Announce Global Partnership

Before you dive in:

• Ledger has become the official jersey patch partner of the San Antonio Spurs in a multi-year global partnership
  
• This collaboration brings together two internationally-focused organizations with shared values of trust, discipline, and commitment to excellence
  
• The partnership represents Ledger’s ongoing commitment to educating new communities on the importance of self-custody and true ownership.

Ledger, the world leader in digital asset security for consumers and enterprises, is proud to announce a multi-year global partnership with the five-time NBA Champions, the San Antonio Spurs, becoming the team’s official jersey patch partner. 

This collaboration represents more than a sponsorship, signaling the mutual vision and shared values that Ledger and the Spurs share.

A partnership built on shared values

This partnership bridges Ledger’s roots in Paris with the Spurs’ Texas home, and shared values around innovation, longevity, and resilience. Both Ledger and the Spurs are known for their long-term thinking, principled approach to growth, and commitment to cultivating success.

The Spurs’ ‘Pound the Rock’ philosophy mirrors Ledger’s disciplined approach to security and innovation. Both organizations understand that lasting success comes from consistent effort, unwavering principles, and a commitment to excellence.

“The U.S. is Ledger’s top market globally, and aligning ourselves with an historic U.S. sports team, which boasts a deep French connection past and present, will help us onboard the next generation of sovereign individuals,”  said Pascal Gauthier, Chairman & CEO of Ledger.

Meeting NBA fans’ interest in digital assets

Ledger is the global leader in digital asset security. But we’re also an educational platform—because protecting people starts with helping them understand what they truly own, and how to protect it. Through Ledger Academy, Ledger Studio, and our cultural work, we’re making digital ownership simple, powerful, and personal.

And the need is clear. Nearly 1 in 3 NBA fans in the U.S. say they’re interested in learning more about digital assets. And in Texas, where the Spurs have one of the youngest fan bases in the league, you also have one of the largest college student populations per capita in the U.S.—over 1.6 million enrolled today

“The Spurs’ fanbase is not just an audience—it’s a generation shaping what comes next. And they’re looking for tools that give them real agency in the digital world.” Ariel Wengroff, Ledger’s Executive Vice President, Marketing and Communications.

Meaningful community engagement

This three-year partnership extends beyond the jersey patch to encompass community education and global outreach. 

The Spurs have committed $15 million to local STEM education, mental health support, and facility access—investments that align perfectly with Ledger’s mission of accessibility and empowerment through education and community engagement.

The collaboration will also create meaningful cross-cultural connections, with Ledger supporting the Spurs’ “Play Paris” initiative starting in 2026. This program will bring the team’s proven youth development framework to France, creating opportunities for young people in both markets while strengthening the cultural bridge spanning San Antonio and Paris.

Notably, this partnership also brings Ledger closer to the heart of Texas’ growing crypto ecosystem, with the state housing over one-third of the U.S. Bitcoin mining capacity and continuing to embrace blockchain innovation.

“When I met RC and the Spurs team, it was clear we had total alignment in values and vision for the future. The San Antonio Spurs, at the heart of America in Texas, are the future of the league, growing their fandom rapidly, and the most international team the NBA has to offer. Our multi-year partnership is one of many major milestones in 2025, a year that will go down in history as the inception of a new era of Ledger.” Pascal Gauthier, Ledger CEO & Chairman.

Defend what’s yours

As the Spurs continue their rebuild with intention and intelligence, Ledger stands ready to help their global fanbase secure their digital future, bringing to the forefront the values that matter: security, trust, and a dedication to excellence.

The jersey patch will serve as a reminder to millions of fans worldwide that, in an increasingly digital world, true ownership means having control over your assets, your identity, and your future. 

After all, if not self-custody, then why crypto?