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Blog posts, Company | 04/11/2024

Ledger and Samsung Strengthen Their Partnership, Providing Uncompromising Security to the Samsung TV 

Key Takeaways:
— As part of an ongoing collaboration to bridge the gap between Web2 and Web3, Samsung and Ledger have released a new Web3 TV bundle centered around NFT art and culture.

— This premium package is perfect for displaying digital art in your living room, featuring a Samsung TV, a custom Ledger Nano X, and some exclusive NFT art.

— This partnership is just one piece of Samsung’s goal of supporting NFT art: it’s also building a community of projects, Samsung’s Web3 Partner Network.

In April 2024, Ledger and Samsung are partnering again to continue their shared goal of uniting the Web2 and Web3 worlds. With the expansion of digital culture, the products we use must evolve to complement innovation. This initiative reflects Ledger’s and Samsung’s commitment to making straightforward, secure access to the decentralized world available to as many people as possible.

The previous partnership saw the launch of a Web3 starter bundle, containing a new Samsung S23 series smartphone and a Ledger Nano X. This bundle was catered especially towards newcomers, highlighting how these devices must work together to ensure your security when exploring new technology. 

Now, Ledger and Samsung are taking their partnership a step further with the launch of a new Web3 TV bundle catered towards lovers of digital art and culture. To explain, with the rise of NFT artwork, there’s been a growing need for ways to display it. 

To cater to this need, Samsung is launching a new NFT app, allowing you to display NFT artwork on your Samsung TV. The bundle will celebrate and facilitate this launch, containing a Samsung TV, a custom Ledger Nano X, and some exclusive NFT art. With this, you’ll have everything you need to display your digital art with style. 

But it’s not all about the bundle either. With this venture, Samsung aims to strengthen its ties to the wider community by launching its Web3 Partner network, working together with industry leaders such as; blockchain gaming provider Illuvium, the Wilder World metaverse, World Of Women, Polygon Labs, and, of course, Ledger.

By teaming up with Ledger and other industry leaders, Samsung aims to deliver innovations to introduce its millions of users to explore the future of the Internet.

“Our approach is to make access to various Web3 experiences easily accessible to everyone,” says Sven Greier, Vice President TV/AV, Samsung Electronics GmbH. “Together with our selected partners, we are paving the way for our customers to participate in diverse Web3 experiences in a straightforward manner.” 

Ian Rogers, Chief Experience Officer at Ledger said: “We are thrilled to continue our Ledger partnership with Samsung, providing uncompromising security with great ease of use for Samsung’s Web3 TV Bundle. Samsung is staying ahead of the curve, bringing collectors and creators securely into the space and giving their users incredible screens to highlight digital art, assets, and more. We will be along for the ride.”

Bringing Digital Art Into The New Age

As you already know, the Web3 TV bundle includes a Samsung TV, a Ledger Nano X, and some NFT art. These devices work together seamlessly via Samsung’s new NFT app, bringing premium digital art to your living room.

Samsung’s TVs are the perfect way to display digital art and NFTs. With the Web3 TV Bundle, you also have a choice between two models: “The Frame”, with its multiple size options (from 32 to 65 inches), customizable frame, and sleek design; or “The Sero”, a 46-inch TV offering both landscape and portrait viewing modes.  

Whichever model you choose, it’s Samsung’s new NFT Gallery app that allows you to display your NFT artwork on its screen. Accessible via the Smart Hub, the NFT Gallery app will allow you to display your NFT collection on your Samsung TV with style and elegance.  Simply connect your Ledger Nano X to the NFT Gallery app and you can buy, sell, and trade NFTs.  You can also explore the collections of Samsung’s Web3 partners directly via the app.

Of course, what is the use of an NFT collection if it’s not secure? If you want to buy and manage NFT artwork, you’ll want to protect it, just like you would with a physical piece of art. That’s why the Web3 TV Bundle also contains a specially designed, limited edition custom Ledger Nano X. 

With the Samsung TVs’ breathtaking displays and the top-notch security model offered by your custom Ledger Nano X, you can enjoy the peace of mind that comes with knowing your digital art is secure while on display.

With your display and security sorted, you’ll also need some artwork. Thus, the Web3 TV Bundle also includes complimentary digital artwork from world-renowned artist and designer Paul Milinski. Besides their stunning design, these NFTs also carry impressive utilities such as participation in sweepstakes and more benefits in the Samsung ecosystem.

Ledger and Samsung: Where Art, Innovation, and Security Meet

Together, Ledger and Samsung are committed to providing the best possible user experience for those ready to explore the future of digital art. And now, it’s possible to do that with elegance and from the comfort of your couch. So what are you waiting for? Get hold of your own Web3 TV Bundle to bring art into your home today! To learn more, follow the latest updates on Ledger’s X account here.

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