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Company | 02/15/2022

Sébastien Badault, Alibaba’s Former Head of European Operations, Joins Ledger as VP Metaverse

Things to know:

We are proud to announce that former head of Alibaba France / BELUX Sébastien Badault has joined Ledger as Vice President of Metaverse & Web 3.

Sébastien Badault will oversee Ledger’s Web3 strategy and the company’s tools and services related to NFTs, gaming and brand collaborations.

Badault will work closely with Ledger CEO Pascal Gauthier and Chief Experience Officer Ian Rogers to explore the Web3 universe and maximize business growth opportunities.

In this new role, Badault will leverage his extensive experience running operations for the world’s largest online marketplaces to bring Ledger’s secure offerings and tools to emerging new markets and consumers. 

Badault’s appointment comes alongside Ledger’s push to bring its security and products to all corners of the Metaverse. 

Sébastien Badault, VP Metaverse at Ledger, said: “I’m here to create the best, most secure experience for creators, brands, collectors, gamers and Web3 enthusiasts. We want them to be able to distribute, trade and secure their digital assets using our market leading technology.” Badault further added: “Security will play a critical role in the development of the Metaverse, and Ledger is at the heart of this shift. I look forward to building the most reliable and user-friendly services for all the different communities involved in digital assets. I couldn’t be more excited for this opportunity.”

For Ian Rogers, Chief Experience Officer for Ledger, “We are already spending our time and attention in a borderless online world, AKA a Metaverse. These are not only 3D worlds with oversized avatar heads – from Discord to WhatsApp to video conferences, we are ‘living’ in a world made of bits beyond our geographical boundaries. And this world will have its own currency, collectibles, club memberships, and economy of value and culture. Web 1 was ‘login with username and password’. Web 2 was ‘login with Facebook or Google’. Web 3 will be ‘connect your wallet’, and Ledger is the most popular and secure wallet on the planet. It’s a pleasure to have the vision of Sébastien leading our charge in this world.”

Who is Sébastien Badault?

Badault is a seasoned operator with years of experience at the intersection of technology, security and online worlds. Badault previously served as Managing Director for France, Belgium and Luxembourg at Alibaba, building the company’s Luxury Pavilion, which has become China’s largest online luxury platform.

Prior to joining Alibaba, Badault was one of the first employees for both Google France and Amazon France, driving sales and marketing teams to build local market share and enhance the online ecosystem for both organizations. He spent more than 10 years at Google, where he ran the company’s French operations and was a founding member of the Global Client and Agency Solutions Organization. With Amazon, Badault served as European Business Development Manager, where he led the group’s customer and partner acquisition strategy across the UK, Germany and France.

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