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EP - 78

On The Ledger x FWB #3: Mel (Tokenizing Culture)



Jul 21, 2023

In this conversation with Mel, one of the leading experts in tokenomoics, we covered a lot of ground. When we say tokenomics, what do we mean? Where does that begin and where does that end? We discuss building web3 brands from the ground up and building web3 strategy for established brands. We discuss the importance of understanding culture, sub cultures, and how people interact when thinking about brands and problem solving. We discuss which brands are “ready” to be leaders in the Web3 space. We discuss “on-chain memory” and how that could change marketing and audience targeting. We also discuss the future “features of a wallet” and how that will give users sovereign choice over what they choose to share about themselves. Finally, we very briefly discuss the applications of crypto in a world with AI. “What you need when AI is everywhere is the ability to verify what is real.” There is a ton to learn from this one so we hope you are as inspired as we were after listening to this conversation.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit

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